Marketing Communications Manager - Job Description:
Position Summary The Dover Motion Marketing Communications Manager is responsible for implementing the marketing plan and programs to advance Dover Motion's leadership position in the engineered motion systems market. This position is responsible for the execution of the marketing programs that effectively promote Dover Motion's position and brand with special focus on digital marketing activities. Role includes creation of collateral, website management, SEO management, trade show management, brand awareness, lead generation, nurturing programs and sales enablement activities. This position reports directly to Dover Motion's Director of Marketing and works closely with individuals across the entire organization, including; sales engineering and customer service. Major Responsibilities/Activities/Duties/Tasks- Oversee Dover Motion's website. Lead the continued development of content to improve the user experience and optimize SEO- Manage third party SEO Optimization Company to ensure Dover Motion's targets on search optimization are achieved- Work hand in hand with sales and engineering to develop new content that is essential to win business. Utilize sales VOC to create and continually update sales tool kit. Content to include sales presentations and application specific technical notes- Develop and execute digital campaigns including inbound and outbound marketing, email campaigns, webinars, new website/new product/new content promotion and other lead generation activities- Source, cultivate and manage marketing vendors and internal resources to provide technical writing, graphical design and multimedia creation- Take lead role in managing Dover Motion's presence at key conferences and events- Develop marketing metric to track Dover Motion's marketing success, including lead generation and conversion to opportunities Required Skills/Experience - Bachelor's degree (marketing preferred)- 3+ years' work experience in marketing discipline for a product company- Self:starter who performs well with appropriate supervision and has a track record of producing results- Well organized, manages projects and priorities with on time, on budget delivery- Business acumen, works effectively in professional collaborative, international environment with cross:functional teams- Fundamental understanding of Digital Marketing/SEO and what is necessary to drive Google search performance- Highly energetic and demonstrates ability to coordinate multiple projects and competing priorities- Creative mindset of continually thinking and presenting new ideas on how to enhance Marketing's impact on the business- Excellent communication skills and comfortable presenting for a variety of audiences and uses (e.g. customers, industry associations, etc.) Desired Skills/Experience- Work history in a technical field (life science, diagnostics, pharmaceutical, computer systems, engineering, etc...)- Experience with WordPress website design administration- Experience with content management systems and strong SEO experience- Salesforce experience- Experience utilizing a marketing automation software suite (Eloqua, Marketo, Act:On, HubSpot)- The ability to write persuasive copy and recognize good design to drive performance of different types of marketing assets.
ABOUT DOVER MOTION:
We are revolutionizing the way things move Our stages and electronic motion control brings quantum leaps in flexibility, precision, efficiency and reliability to applications as diverse as robots, medical instruments, metrology and packaging machines. Our breadth of products and brands are unmatched. Dover Motion is a division of Invetech, Inc. Invetech works with some of the worlds most successful businesses creating products for diagnostic, cell therapy, industrial and consumer markets. With three hundred plus staff across sites in North America, and Australia, we are recognized as world leaders in the field of biomedical instrumentation deve